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The 3-Second Hook Audit for Local-Service Videos
A fast test to learn whether your opening earns attention or gets scrolled past.
“If the first frame could belong to any contractor, it belongs to none.”
Pause your video at the three-second mark. Can a stranger identify the problem, feel the tension, and understand why they should stay? If not, your opening needs a sharper customer truth.
Replace logo-first openings with a recognizable moment: the no-cool-air call, the leaking ceiling, the breaker that keeps tripping, or the seller staring at an impossible repair list.
What to remember
- ✓Show the problem before the logo
- ✓Use one specific customer moment
- ✓Make the opening understandable without sound