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The Caption Stack for Reels, Shorts, and TikTok
A repeatable caption formula that supports—not repeats—the video.
“The caption should finish the sale the video started.”
Use a one-line hook, a short explanation, one credibility detail, and one direct next step.
What to remember
- ✓Do not transcribe the whole video
- ✓Use one CTA
- ✓Put the benefit before hashtags